Masstown Market began as a farm-gate operation in the spring of 1969, and has grown to become a local landmark thanks to our tradition of quality foods, great selection, and friendly service. The Jennings family and all our staff welcome you to the Market experience. Browse our large, bright displays of the finest fruits & vegetables, take in the delights of our “made from scratch” homestyle bakery, savour our famous chowders and soups, delight in a cool offering of ice cream in 48 flavours from a local dairy, stroll through our unique gift shop and fully stocked garden center, search out local meat and cheese specialties in our full serve delicatessen and visit our fully-stocked Grapes & Grains NSLC Boutique. The new Lighthouse and “Catch of the Bay” Fresh Fish offers all your favorites of the sea here. From premium hardshell Atlantic lobster, to just-landed creamy scallops from Advocate Harbor, to freshly caught haddock and flounder, to local delicacies like Atlantic Salmon, whole trout, and Arctic Char. Delight in finding premium Nova Scotia, New Brunswick, and PEI oysters and mussels, as well as our famous Canada’s Ultimate Seafood Pies, chowder mix, and assorted seafood specialties. We’re also fully stocked with a wide assortment of pickled, brined, smoked, and salted fish favorites. Catch of the Bay Fish & Chip Boat opens for another season on May 11th. Be sure to try the Gluten free deep fried haddock, cod, flounder and so much more. If you’re travelling through the area our Bay of Fundy interpretive displays offer an insight into the natural wonders of the region, our free public Internet access keeps you in touch with home, our ATM offers the convenience of in-store cash withdrawals, and our large clean washrooms are a welcome offering for the travelling public. Located just west of Truro at Exit #12 on the Trans Canada Highway, we are ideally situated in close proximity to the highway in a fully serviced area offering gas and accommodations. We are a fully accessible, barrier free establishment offering year round service, 7 days a week from 9am to 9pm. Don’t miss the Masstown Market experience during your visit to beautiful central Nova Scotia.

Rockcliffe by the Sea, a community of year-round ocean front properties is unique. The land’s natural terracing allows each wooded 2-3 acre lot both privacy and a spectacular ocean views. These ocean front properties range from 50 to 350 feet above sea level. Beach access, trails, protective covenants, private roads and a home-owners’ association ensure Rockcliffe will always retain its beauty and peaceful character. In today’s pressure-cooker world of continuous change, the permanence of history and nature can provide a comforting anchor. Nova Scotia’s Parrsboro Shore offers both-in abundance. Our ocean front properties are in a land of spectacular geology where fossil hunters discover traces of the world’s smallest dinosaurs. It’s also a land of myth and mystery. Legends tell of the Mi’kmaq god Glooscap creating the offshore islands and controlling the mighty Fundy tides.